Eat That Frog By Brian Tracy Is A Productivity Book That Teaches How To Overcome Procrastination And Get More Done. The Title Refers To Tackling Your Most Important And Challenging Task (The frog) First Thing In The Day. Tracy Provides 21 Practical Strategies For Prioritizing Tasks, Managing Time Effectively, And Developing Discipline. The Book Emphasizes Clarity, Focus, And Taking Consistent Action To Achieve Goals. The Key Message: If You Start With Your Most Important Tasks And Take Decisive Action, Youll Dramatically Increase Your Productivity And Success.